LEARN HOW TO…

Increase traffic by DELETING PAGES?

Learn our data driven approach to large scale content audits that will increase your traffic by cleaning up old pages.

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WHAT YOU’LL LEARN
  • How removing (updating, redirecting) content can increase your organic traffic
  • How to run a content audit on large, enterprise websites with a massive amounts of URLs
  • A detailed process (and tools) for pulling, managing and analyzing large data sets to make educated decisions about how to “prune” old website content
  • Real case study examples from our agency’s clients on how a content audit plays out in practice
WHO IS THIS FOR?
  • SEO, content and / or marketing teams at large organizations who need to get a better handle on content inventory, performance and management
  • Search professionals looking for a tactic to increase organic content performance
  • Marketing and data nerds like us ????
MEET YOUR PRESENTERS
MATT SCHICKLING
As senior content strategist, Matt has led dozens of client audits and strategy builds. Matt’s background in journalism has been a tremendous asset in helping From The Future build our content department from the ground up.
MATT DIMENNO
Matt (D) is an SEO specialist with a knack for working with large data sets. He’s played a large part in building out our content audit process to pull and aggregate data from dozens of sources to ensure our clients are seeing optimal results.
RYAN STEWART
Previous to serving as our CMO, Ryan owned an agency where they built a custom content audit using Google Sheets and various APIs. We’ve taken his initial model and injected it with steroids to create a model that scales up to service enterprise level websites.
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