Increase traffic by DELETING PAGES?

Learn our data driven approach to large scale content audits that will increase your traffic by cleaning up old pages.

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WHAT YOU’LL LEARN

  • How removing (updating, redirecting) content can increase your organic traffic
  • How to run a content audit on large, enterprise websites with a massive amounts of URLs
  • A detailed process (and tools) for pulling, managing and analyzing large data sets to make educated decisions about how to “prune” old website content
  • Real case study examples from our agency’s clients on how a content audit plays out in practice

WHO IS THIS FOR?

  • SEO, content and / or marketing teams at large organizations who need to get a better handle on content inventory, performance and management
  • Search professionals looking for a tactic to increase organic content performance
  • Marketing and data nerds like us ????

MEET YOUR PRESENTERS

MATT SCHICKLING | Senior Content Strategist
As Senior Content Strategist, Matt has led dozens of client audits and strategy builds. Matt’s background in journalism has been a tremendous asset in helping From The Future build our content department from the ground up.
MATT DIMENNO | SEO Strategist
Matt (D) is an SEO Strategist with a knack for working with large data sets. He’s played a large part in building out our content audit process to pull and aggregate data from dozens of sources to ensure our clients are seeing optimal results.