PROMOTE

Social advertising services

Our consultants use a cross channel advertising strategy that leverages content to nurture customers through all stages in the buyer journey.

Targeting throughout the journey

Our consultants developed a framework that leverages hyper targeted content for each stage in your customer’s journey. Our framework targets various stages of “intent” by using a funnel model.

BUILDING A FACEBOOK FUNNEL

Our CMO, Ryan Stewart, filmed a MOZ Whiteboard Friday to break down our strategy on how we leverage content, re-marketing and intent to “nurture” prospective customers throughout the buyer’s journey.

 

MULTI CHANNEL AD STRATEGY

DEEP DIVE INTO OUR OFFERINGS

Audience research + value mapping

Our consultants pull data from multiple platforms to build clear pictures of who your audience is and what they care about.

Content planning and roadmap

Content will make or break your advertising campaign - we'll build a complete roadmap detailing exactly what needs to be created (and which channel it should be targeted on).

MEET YOUR CONSULTANTS

EXPERIENCED, ATTENTIVE, COMPETITIVE EXPERTS.

DEEP DIVE INTO OUR OFFERINGS

Pixel and audience optimization

Our analytics professionals handle all the technical elements of your campaign, from audience creation to custom conversion build outs.

Testing and ongoing optimizations

Social ads need to be meticulously maintained. We'll build proper testing practices to make sure your ads are always firing to drive the highest return possible from each campaign.

CASE STUDY

HOW WE SCALED ROAS FOR MATTRESS BRAND NUVOLAA

Frequently Asked Questions
Our consultants are trained (and certified) to advertise on a number of social platforms, including Instagram, Facebook, YouTube, Pinterest and Snapchat. During our strategy sessions, we select the right platforms for your brand depending on where your audience hangs out.
We build the content strategy for you, which generally has heavy emphasis on video content. We subcontract production companies to handle the creation of the content - and pass the costs through to you (with 0 mark-up). You must commit to content production if you wish to work with us.
Yes, we do. We have an in house copywriting team that writes targeted sales copy for your ads.
For clarification, we CHECK the ads daily. We CHANGE the ads when performance dips or when we see opportunities for increased performance. This is generally every 1-2 months, depending on the scale of the campaign.
Yes, we do. We have in-house User Experience and Design teams that build custom landing pages for your campaign.
Yes, we do. We split test ad sets (copy, creative, targeting, etc) as well as landing page assets. We use Google Optimize to split test traffic and build optimized landing experiences.