There’s a tendency to focus on keyword volume as the main metric when doing keyword research. This generally results in a spike in traffic, but not sales.
When it comes to finding keywords, intent is king. Understanding keyword intent lets us build qualified traffic that results in more conversions.
In this presentation, we’ll cover the tactics we use to find keywords with high purchase intent.
- What is search intent?
- How keyword intent impacts SEO
- Deep dive into keyword modifiers
- How to find high converting keywords
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