Ecommerce was always a facinating topic. Thanks for all the hard work you put into this article. It was very fun to read. And very informativ also. Reply
I felt a bit dissapointed by the content of this article. The title states that you’ll find content strategies, yet I’ve only seen examples not strategies. Even tho, thanks for putting it out, every bit helps Reply
I’m honestly pretty confused as to what you were expecting… This is content strategies; it’s the specific types of content that you need to be creating as an ecommerce website, including links to all the examples in the wild with screenshots showing their results. Any digital marketer should be able to look at a web page and distill it down into what’s making it work and how to replicate it. I did all the legwork to find best in class examples of all the types of content you need to consider when designing an ecommerce content strategy and put them all in once place. Reply
Hey Nick. First of all, let me say THANKS once again, I understand the effort you put into this and I really appreciate it as well as many others who didn’t comment but I’m sure they appreciate it as much. Probably the fact that I’m not a digital marketer is the problem here. I will take a deeper look, study it and try to distill it into what’s making it work as you said Reply
Awesome post Nick! I love how cohesive and insightful this article is. I would like to ask though. Are there any key differences between creating content for Ecommerce and normal blogs? Reply
Thank you very much! Your article showed that I’m on the right way. The hardest thing for me is to create content for the Main Category Content. You need to be very careful, understand all the details and nuances of the product, not to miss anything. It is more convenient to work with SubCategory or Product Content. Moreover, there are many tools that help in this task. Personally I start with collection of Amazon suggestions that show the popularity of the product (it finds the most popular users’ requests). And after I have meticulously worked on each category and product, I turn to create content for the main page. A long journey begins with a small step. This is my recipe. Thanks again for your great work! This will undoubtedly become my work tutorial! Reply
Writing a blog for an eCommerce website is the best way to get traffic and Quality Backlinks. Thanks for sharing with us. Reply
Content creation is very much important for someone who sets up eCommerce website to attract some traffic. Nice article. I learnt something new. thanks Reply