- Nuvanna entered the crowded market of online mattress retailers dominated by Casper and Tuft & Needle. With new entrants popped up every month, we needed to reinforce our unique position and build brand awareness as the lifestyle mattress brand for people who believe in mindfulness and balance.
- The client asked us to build a strategy and help execute the launch of their brand. This includes content creation that serves to establish their positioning and then promotional activities to build brand awareness and trust. All of this would then be leveraged to help sell more mattresses.