155% INCREASE IN QUALIFIED ONLINE LAW FIRM LEADS

THE CLIENT

  • Pond Lehocky Stern Giordano is a workers compensation law firm with offices in PA, NY, NJ and CA.
  • The firm had just finished re-launching a newly designed website on SilverStripe CMS, and had lost a significant amount of their organic rankings and traffic, leading to a decline in overall lead volume.
  • They were losing ground in local Google search results for their priority keywords, had a mess of broken pages and lead forms on their live website, and were seeking a long-term partner to come in, clean things up, and build assets to support their initiatives to be the best workers compensation law firm in America.

It is rare to come across a partner that is so competent, so easy to work with, so effective and so focused on driving results, as we have with the team at From The Future. They've helped us achieve our goals in accordance with the plan laid out.

Kevin Lawrence - CMO

THE PLAN

  • A full technical review to clean up the poor CMS migration. This would need to include everything from broken pages to errant code from previous developers.
  • Improve the User Experience (UX) on the site to address issues with conversions, particularly on mobile devices.
  • Clean up local landing pages (keyword research, on page optimizations) and acquire targeted links to correct the nose dive in Google’s local rankings.

THE EXECUTION

  • As CMS Experts we were able to quickly get up to speed on the nuances of their individual SilverStripe CMS build. Once we understood the way all of their views were built around their 3rd party integrations, we could redesign and rebuild their mobile UX, and move their front-end lead forms over to a mix of SharpSpring (which was integrated with their phone support team software) and Gravity Forms.
  • Over time the SEO, UX, and Conversion teams at IFTF have rebuilt most of the website (while staying in SilverStripe, a specific requirement of the Client) to support higher conversion rates, more efficient lead forms, and to rank higher in Google’s organic search results.

THE RESULTS

155%

Increase in qualified online leads

61%

Increase in online form submissions

100%

Ranking improvement for "money" keywords

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