0 to 1,155,763 PAGEVIEWS FROM ORGANIC SEARCH

THE CLIENT

  • Laces Out is an eCommerce store that sells shoelaces – it is founded, owned and operated solely by the team here at FTF.
  • We built the store as a means to generate a viable, transparent case study for our agency.
  • Laces Out now sells over 1,500 pairs of shoelaces a month, just 6 months after launching. 90% of the website’s traffic comes from organic Google search.

Laces Out began as a side project that quickly turned into a legitimate online business with rapid growth. We were able to turn it into a highly profitable business that runs completely on organic traffic, 100% passive.

Ryan Stewart - Founder

THE PLAN

  • Tap into virality of the “sneakerhead” space and position the brand as a premium supplier of shoelaces.
  • Use social media (Facebook, Instagram, YouTube), content and PR on major industry blogs to push visibility and growth.
  • Focus content on usage keywords for specific sneakers (i.e. Jordan 1, Nike Air Max, etc). No one, including the brands, was providing this info.

THE EXECUTION

  • Technical SEO // URL architecturing, internal link silo’ing, Structured Data markups, site speed improvements.
  • UX // Custom product page buildouts to allow for semantic rankings, 1 page checkout design, custom designs for resource guides and content.
  • Content // Video creation for YouTube, FB and IG, custom sizing guides, sneaker release calendars, long form blog posts to capture top of funnel traffic.
  • Promotion // Got active in sneakerhead forums, pitched influencer bloggers, created product giveaways, setup Facebook remarketing funnels.

THE RESULTS

250K+

Organic visits per month and growing monthly.

500K+

Video views on social media and 20K+ followers.

2X

Organic search sales, month over month.

LET’S REPLICATE THESE RESULTS FOR YOUR BUSINESS
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