KicksUSA (now SnipesUSA)

97% Increase in Organic Traffic

KicksUSA was a leading American retailer of sneakers and apparel, before being acquired by SnipesUSA in 2019.

97.31

Increase in organic traffic

123.1

Increase in organic revenue

16.18

Increase in conversion rate

The Client

KicksUSA had already established a devoted customer base across its brick and mortar stores in Philadelphia, selling sneakers from top brands including Nike, adidas, Under Armor, and more.

When the leaders at KicksUSA wanted to expand the company’s growth by moving toward the online marketplace, they brought on FTF as their digital partner to support the launch and growth of their Magneto e-commerce website.

KicksUSA had aggressive goals for online revenue and inventory turnover.

Client Experience

FTF has played a pivotal role in our early organic success. Their expertise and tactical strategies helped our site gain 1st page rankings, from no rankings. They were able to identify with our target market & recommend SEO initiatives that has resulted in an increase of organic traffic year over year.

– Kayla C., Marketing Manager

The Strategy

With established brick and mortar stores in Philadelphia, they came to FTF to help expand their online footprint nationally.

The focus of the campaign would be on finding the brand’s “keyword universe” and executing on it through improved online messaging and content.

Once the keywords and content were set, the plan was to turn to a mass link outreach effort to build authority in the space.

However, this all had to come after some significant technical clean-up on the website.

The Campaign

FTF analyzed the clients total addressable market to capture the universe of non-branded keywords KicksUSA.com should have been targeting for SEO. This included keyword prioritization and campaign development to focus on driving direct and assisted conversion from organic search. In addition, secondary KPIs for Kicks were to increase the average online order value and directly increase e-commerce conversion rate.

Team Meeting

Highlights

97% increase in organic traffic.

123% increase in organic revenue.

16% increase in organic conversion rate.

The Results

In the first year working with KicksUSA, FTF increased the number of overall keyword rankings for KicksUSA.com by 4,241% and page one rankings by 487%.

By designing, deploying, and scaling link building campaigns for Kicks, FTF was able to increase the net number of linking domains by 240% in the first year, and then 407% in the second year.