The Client
KicksUSA had already established a devoted customer base across its brick and mortar stores in Philadelphia, selling sneakers from top brands including Nike, adidas, Under Armor, and more.
When the leaders at KicksUSA wanted to expand the company’s growth by moving toward the online marketplace, they brought on FTF as their digital partner to support the launch and growth of their Magneto e-commerce website.
KicksUSA had aggressive goals for online revenue and inventory turnover.