Launching a Blog for Sandals Resorts

The Client

Sandals Resorts is the premier singles all inclusive destination resort in the Caribbean. After maximizing organic reach for the middle and bottom of their conversion funnel, FTF identified the need for solution to target visitors earlier in the purchase journey.

FTF analyzed and vetted a dozen potential content management solutions, and ended up recommending Ghost, because it’s lightweight, well documented, and well maintained.

When Sandals engineering team was too bogged down working on the next version of the product website, FTF jumped in and assumed full control of the blog design, development, and launch project.

The Strategy

Blending data from organic, paid, direct, and email to create a bigger picture of Sandal’s overall audience profile, FTF designed the go to market content calendar.

Our Digital Strategists then mapped out how the new website would fit into the existing domain’s user journey and internal link structure.

The Campaign

Design was quick, leveraging as many existing components available within the Ghost ecosystem, and development was painless thanks to Ghost’s clean code and up to date documentation.

FTF delivered Hello Paradise! A new branded blog experience for Sandals Resorts, in only a few short weeks.

The Results

Over 150,000 organic visits per month with no signs of slowing down.