2200% Return On Ad Spend (ROAS) for CM&F Group

THE CLIENT

  • CM&F Group is a family-owned insurance provider that has provided medical liability coverage consistently since 1919, making them the nations oldest and longest running company for medical professionals.
  • CM&F Group came to us to increase brand awareness and help to sell medical liability insurance products for six medical professions.
  • When the client came to us, they had very little digital presence to be leveraged. We were, functionally, starting from scratch.

THE PLAN

  • Search and Social Media were beginning to significantly disrupt their previously reliable offline marketing while providing much more targeted opportunities.
  • Their competitors were slow to embrace and find success online, leaving a wide-open market opportunity.
  • We knew that using a mixture of content and social advertising, that we could get in front of the right audience, with the right messaging, before the competition.
  • We also knew that an investment in search would drive additional organic traffic which would support remarketing efforts, while blogging would help to increase organic traffic while providing assets for use in social media advertisements.

THE EXECUTION

  • Content Creation // We developed video content tailored to each of the six target audiences which messaging and tone to reflect the company’s brand positioning and featuring members of the family.
  • Advanced Social Advertising // Using our dynamic multi-tiered social advertising campaign strategy we targeted prospective buyers on Facebook and Instagram. Our campaign covered each stage of the funnel and utilized advanced multivariate testing to drive costs down while increasing results.

THE RESULTS

2,500

insurance policies sold

670%

return on ad spend

3x

reduction in CPA

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