987% ROAS FOR GREENHOUSE VENTURES CONFERENCE

THE CLIENT

  • Greenhouse Ventures organized the 2017 World Medical Cannabis Conference & Expo. With tickets ranging in price from $250 – $650, there was enormous upside to full attendance. Marketing cannabis events can be tricky. We were brought in to help fill the event on a modest ad budget.

THE PLAN

  • Use Facebook ads to find, convince, and convert the target audience of business ad medical professionals interested in learning more about the legal cannabis industry.

THE EXECUTION

  • Run a three-tier Facebook ad campaign focused on first raising awareness about the event, then providing information to educate and persuade people to attend, then a call-to-action to drive ticket sales.

THE RESULTS

+$25k

Ticket sales

1,170%

ROI

987%

ROAS

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