The Client
At the end of 2016, AvidXchange was exploding through a combination of development and increasing popularity of it’s industry-leading accounts payable automation product and directly through mergers and acquisitions.
The strategic expansion included the acquisition of three companies, each bringing with it it’s own website; Piracle.com, StrongroomSolutions.com and EnergySolve.com.
FTFs Strategy team mapped all the content to customer journey stage and the most relevant, qualified keywords and went to work building a new singular AvidXchange.com to unify all of the brands, products, and content.