120% INCREASE IN ORGANIC TRAFFIC FOR B2B SOFTWARE

THE CLIENT

  • At the end of 2016, AvidXchange was exploding with growth through a combination of its industry-leading product and acquisition.
  • The strategic expansion included the acquisition of three companies, each bringing their own websites to the table.
  • These links are all the now-archived versions of the sites: Piracle, Strongroom Solutions, and EnergySolve.

IFTF aren't just an agency to me, they're an extension of my team. Their deep expertise in search & lead generation have completely transformed our funnel into a scalable, repeatable and predictable growth model that is the core of our customer acquisition efforts.

Bill King - Senior Manager of Digital Marketing

THE PLAN

  • Create a detailed technical roadmap to handle the migration of 4 existing brand websites into a single one.
  • Understand each website’s unique value proposition and audience through a deep UX audit and customer journey buildout.
  • A new website and brand identity to manage the 4 websites and better nurture website traffic into leads.
  • An ongoing organic growth plan to build organic traffic and leads.

THE EXECUTION

  • The scope was to design, develop, and launch a new website to combine the acquired brands, and position AvidXchange for its continued large-scale growth in the AP Automation space.
  • On top of this, we set an aggressive three-month timeline from engagement to launch, so the design requirements, technical requirements, development QA, and user experience all had to be meticulously prepared for a smooth execution.
  • FTF delivered on time and on budget. All three acquired company websites (and their corresponding content and SEO rankings, were all folded in AvidXchange.com) as you can see from navigation to their respective URLs: Piracle.com, StrongroomSolutions.com, and EnergySolve.com
  • AvidXchange now had beautiful and intuitive user experience, designed as a platform to support its digital marketing and lead generation efforts. Since re-launch less than a year ago, organic traffic is up 120%, goal conversions from organic search have increased 63%, and mobile organic traffic is up 159%.

THE RESULTS

120.4%

Increase In organic traffic

90.7%

Increase in keyword rankings

62.8%

Increase in organic leads

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