CRO, Design, Development, SEO


Increase in Organic Traffic
Increase in Keyword Rankings
Increase in Organic Leads
IFTF aren't just an agency to me, they're an extension of my team. Their deep expertise in search & lead generation have completely transformed our funnel into a scalable, repeatable and predictable growth model that is the core of our customer acquisition efforts.
Bill King, Senior Manager of Digital Marketing, AvidXchange


At the end of 2016, AvidXchange was exploding with growth through a combination of its industry-leading product and acquisition. The strategic expansion included the acquisition of three companies, each bringing their own websites to the table.

These links are all the now-archived versions of the sites: Piracle, Strongroom Solutions, and EnergySolve.

This growth prompted a few things on the digital end. AvidXchange needed to redesign its own outdated website, position itself for continued aggressive organic growth, and find an elegant solution to represent its new family of brands and customers.


IFTF was engaged to design, develop, and launch a new website to combine the acquired brands, and position AvidXchange for its continued large-scale growth in the AP Automation space.

On top of this, AvidXchange had an aggressive three-month timeline from engagement to launch, so the design requirements, technical requirements, development QA, and user experience all had to be meticulously prepared for a smooth execution.


IFTF delivered on time and on budget. All three acquired company websites (and their corresponding content and SEO rankings, were all folded in as you can see from navigation to their respective URLs:,, and

AvidXchange now had beautiful and intuitive user experience, designed as a platform to support its digital marketing and lead generation efforts. Since re-launch less than a year ago, organic traffic is up 120%, goal conversions from organic search have increased 63%, and mobile organic traffic is up 159%.