WE GET RESULTS
At the end of 2016, AvidXchange was exploding with growth through a combination of its industry-leading product and acquisition. The strategic expansion included the acquisition of three companies, each bringing their own websites to the table.
This growth prompted a few things on the digital end. AvidXchange needed to redesign its own outdated website, position itself for continued aggressive organic growth, and find an elegant solution to represent its new family of brands and customers.
IFTF was engaged to design, develop, and launch a new website to combine the acquired brands, and position AvidXchange for its continued large-scale growth in the AP Automation space.
On top of this, AvidXchange had an aggressive three-month timeline from engagement to launch, so the design requirements, technical requirements, development QA, and user experience all had to be meticulously prepared for a smooth execution.
IFTF delivered on time and on budget. All three acquired company websites (and their corresponding content and SEO rankings, were all folded in AvidXchange.com) as you can see from navigation to their respective URLs: Piracle.com, StrongroomSolutions.com, and EnergySolve.com
AvidXchange now had beautiful and intuitive user experience, designed as a platform to support its digital marketing and lead generation efforts. Since re-launch less than a year ago, organic traffic is up 120%, goal conversions from organic search have increased 63%, and mobile organic traffic is up 159%.