Nick is the Founder and Chief Strategy Officer of From The Future. When he's not elbow deep in data, he's spending time with his wife, his dogs, or his cars.
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If you’re like most marketers and bloggers on the internet, you probably don’t like promoting your content.
But, the reality is you should be spending 80% of your content marketing time promoting, and only 20% creating. More so, it’s important to understand the psychology of sharing (and promotion), which has found that ~69% of folks share content for self-fulfillment.
Not surprisingly, because egobait still works.
For the purposes of the demo, I’m going to link to some influential content marketing folks:
This is why the egobait strategy is still alive and well, because if you’re going to invest all the time in sharing your content with influential folks, you can at least lower the bar by sharing it with people who themselves are directly motivated to share your content (since your content in turn actively promotes them).
Linkbuildr was created to make this process easier, by automating the outreach component.
When you publish a new blog post Linkbuildr scans through your post and identifies all the outbound links.
On new posts, you will need to save the post as a draft first so Linkbuildr can go do it’s thing, but then you’re given the option on whether or not you want to have this post trigger Linkbuildr to send the emails on your behalf:
It then allows you to cycle through them and add a name and email address for each website.
Or they can all use the same one, but you can customize this if you want to. Then when you click publish, Linkbuildr uses the email template you selected for the specific post and personalizes each message before emailing every contact you’ve added.
If you don’t want to email a contact linked to from you post – just skip them (or unsubscribe them).
Then when you publish, all the emails are sent and customized based on your template. They also automatically include social share links that will pre-populate posts on Twitter, Facebook, and LinkedIn.
We’ve added unsubscribe functionality and the ability to completely expunge all data from Linkbuildr’s database to support compliance with GDPR.
On top of that, we’ve added functionality so you can set a custom unsubscribe page that will automatically inherit all styles form your active WordPress Theme. Pretty slick right?
Linkbuildr has a free forever plan. We do plan to release a paid version very soon with a few more features, but all the features I’ve listed in this post are all included for free, and always will be.
Our data driven approach to keyword research.